Bakers Journal

News
Bakery boom in Middle East as diversity grows


August 24, 2009
By Middle East Hotelier

Aug. 24, 2009 – The multi-cultural mix of consumers in Middle Eastern
countries is driving demand for increasing varieties of bakery
products, according to industry professionals.

Aug. 24, 2009 – The multi-cultural mix of consumers in Middle Eastern
countries is driving demand for increasing varieties of bakery
products, according to industry professionals.

Bakemart managing director T K Khaleel explained: “Bakery products,
especially European Viennoiseries and artisan breads, are becoming very
popular in the Middle East as a result of the increasing affluence and
multi-cultural nature of the region.
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