Bakers Journal

A Recipe for Online Sales

February 14, 2008
By Bakers Journal


Here are Kinnikinnick’s Jerry Bigam’s key suggestions for cyber sales success:

  1. Pick a niche market with specialty products – in Kinnikinnick’s case, good, gluten-free product. Generic products that are readily available from local retailers are unlikely to generate online sales.
  2. Offer sufficient products range to attract attention and encourage repeat online sales. “Don’t become a one-trick pony,” says Bigam.
  3. Meet your online promises – including having sufficient capacity to meet the kind and volumes of orders that can quickly flood in online.
  4. Carefully consider how perishable product can reach customers in a timely fashion. (Consider not only transportation but also coding products to meet customs and health regulation.)
  5. Ensure distribution is cost-effective for you and your customer.
  6.  Have a secure payment system to safeguard customer confidentiality and to ensure payment.
  7. Let customers (through the designated courier) track their orders.

To check out Kinnikinnick’s website for yourself, click here .


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