Bakers Journal

Pitching to the retailer – a winning approach

February 21, 2024
By Peter Chapman / FCC Knowledge

Thousands of food and beverage products are developed every year. Some make it to the retail shelf, and a small percentage stay on the shelf for over a year. Retail expert Peter Chapman provides solid advice via FCC Knowledge on how to pitch your bakery product to a retailer so that they commit to adding it to their shelves. | READ MORE

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