Mintel unveils 2009 flavor forecast

Nov. 17, 2008 – Persimmon and Masala are among the flavor
trends that consumer research firm Mintel has named in its new forecast for 2009, which
focuses on exotic fruits and ethnic influences.

Nov. 17, 2008 – Persimmon and Masala are among the flavor
trends that consumer research firm Mintel has named in its new forecast for 2009, which
focuses on exotic fruits and ethnic influences.

Mintel predicts that food and beverage manufacturers will reach for exotic fruits and "fresh, soothing flavors with a touch of spice" to liven up their new products and move away from what it describes as “bland, mild or boring” tastes.

Mintel product expert Lynn Dornblaser said: “Today’s manufacturer is constantly looking for those tastes and aromas that stand out and capture shoppers’ imagination.

“By adding exotic fruits and unusual ingredients to everyday
products, companies give people the opportunity to experiment and move
out of their comfort zones without breaking the bank.” | FULL STORY