McCormick to expand organic and non-GMO offerings
September 8, 2015 By Bakers Journal
Sparks, MD – McCormick & Company will introduce a Non-GMO labelled vanilla extract along with plans to significantly increase the number of organic and non-GMO offerings in 2016.
McCormick announced in a news release it is making several changes to its portfolio over the next 12 months. The company announced that 80 per cent of its gourmet herbs and spices business in the U.S. will be organic and non-GMO by 2016. Additionally over 70 per cent of all McCormick branded herbs, spices and extracts in the U.S. will be labelled non-GMO. Most of the company’s herbs and spices are currently non-GMO.
McCormick says it will begin to label non-GMO products to help consumers at the point of sale as part of its commitment to transparency and educating consumers about the category. Non-GMO vanilla extract will be the first to hit store shelves and has already begun shipping.
“Our consumers are increasingly interested in quality flavors with pure ingredients in their food,” said Lawrence Kurzius, McCormick’s president and chief operating officer. “Our effort to increase our Organic and Non-GMO offerings proves that we are listening to consumers and are committed to continuing to evolve.”
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