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Label claims don’t boost consumer expectations: study

March 1, 2012 – A study published in the Appetite journal found that consumers favoured premium brands for dark chocolate, and were not influenced by higher cocoa percentages and single origin cocoa claims on dark
chocolate labels.

March 1, 2012 – A study published in the Appetite journal found
that consumers favoured premium brands for dark chocolate, and were not
influenced by higher cocoa percentages and single origin cocoa claims on
dark
chocolate labels. | READ MORE