Kellogg’s debuts ‘Shocking Orange’ Rice Krispies cereal

Battle Creek, Mich. – Kellogg’s Rice Krispies has introduced Shocking Orange Colored Cereal in time for Halloween and fall-themed treats.

“Our new Shocking Orange cereal offers the classic flavour and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive colour of the fall,” said Sadie Garcia, director of brand marketing at Kellogg Company, in a press release. “From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

Because the cereal features the same original taste and crisped rice cereal crunch it may be easily substituted in any recipe, the company said.