Bakers Journal

IBIE 2025 to open exhibit space sales on Jan. 16

January 10, 2024
By Bakers Journal

IBIE 2022. Photo: Bakers Journal

Washington, D.C. –  The International Baking Industry Exposition (IBIE), known as the Baking Expo, will combine both rounds of its Priority Space Selection and application process into one streamlined space assignment process for members of American Bakers Association, BEMA and Retail Bakers of America, as well as renewing IBIE 2022 exhibitors.

This change makes the booth reservation process more efficient for the event’s most loyal supporters while allowing for an expanded sales cycle for all, IBIE organizers said in a news release. Qualifying companies will be invited to submit applications between Jan. 16 and Feb. 13, 2024, in order to participate in priority space selection, during which members of ABA, BEMA, and RBA will select booth space first, with 2022 exhibitors to follow utilizing a priority points system.

“The vast majority of our exhibitors reaffirm their commitment with every event,” IBIE chairman Jorge Zarate said. “This resounding endorsement speaks volumes about the robust buyer engagement and exceptional return on investment IBIE consistently delivers. We are honored by this strong vote of confidence from our exhibitors and remain dedicated to providing a platform that fosters meaningful connections and propels our industry forward.”

IBIE 2025 follows a 2022 gathering that exceeded all expectations despite pandemic travel challenges and conditions, with a 25 per cent increase in baker participation. More than 800 exhibitors, including 200 new to IBIE, showcased 6.25 million pounds of technology, equipment and supplies for participants from more than 105 countries.

High demand for the innovations showcased at IBIE 2022 resulted in a 34 per cent increase in international buyer attendance and exhibitors saying it generated the most global connections to date. With the greatest number of international bakers coming from Brazil, Canada, Columbia, El Salvador and a record-setting delegation from Mexico, non-U.S. attendees represented more than a quarter of the audience on site.

IBIE 2025 will be held Sept. 14-17, 2025, at the Las Vegas Convention Center in Las Vegas, Nev. To learn more about exhibiting, visit bakingexpo.com or contact Exhibits@BakingExpo.com.


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