Bakers Journal

News
Green logo overload could frustrate consumers


December 9, 2008
By Confectionery News

NEWS HIGHLIGHT

Green logo overload could frustrate consumers

Food and beverage manufacturers are adopting
more sustainable practices and seek to communicate these to consumers.
But are well-meaning consumers confused by the many different green and
ethical logos in use?

Food and beverage manufacturers are adopting
more sustainable practices and seek to communicate these to consumers.
But are well-meaning consumers confused by the many different green and
ethical logos in use

Logos currently used on food labels include organic symbols, the
Fairtrade mark, sustainable sourcing stamps, carbon footprint
indicators … and many other schemes developed by industry players to
demonstrate better practices.

Speakers at last week’s CIAA
Congress in Brussels were split about how valuable the proliferation of
labels is to people actually choosing products. Even though many of the
logos are supported by a strict set or standards or code, the consumer
may not be totally aware of what they stand for. | FULL STORY

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