Bakers Journal

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General Mills sponsors Canadian olympians


July 21, 2008
By Bakers Journal

July 15, 2008, Vancouver – From
Cheerios to Oatmeal Crisp, cereal boxes featuring Canadian athletes
are now available across the country as part of General Mills
Canada’s Official Supplier agreement with the Vancouver
Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC).

July 15, 2008, Vancouver – From
Cheerios to Oatmeal Crisp, cereal boxes featuring Canadian athletes
are now available across the country as part of General Mills
Canada’s Official Supplier agreement with the Vancouver
Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC).


General Mills Canada has entered into a sponsorship agreement with
exclusive rights in the cereal and unprepared grocery products
category for the 2010 Winter Games and sponsorship rights for the
Canadian Olympic Team for Beijing 2008, Vancouver 2010 and London
2012. In addition to cereal, the sponsorship extends to other
General Mills brands including Nature Valley Granola Bars, Fruit by
the Foot, Green Giant frozen vegetables and Old El Paso Mexican
products.

"General Mills Canada is pleased and proud to support
Canadian Olympians through to 2012," said Dale Storey,
vice-president of marketing, General Mills Canada. "We
are honoured to have such talented athletes featured on our cereal
boxes and in the stores of our retail partners. The 2010 Winter
Games will be particularly special for the nation, and General
Mills Canada is excited to provide collectible items that serve as
memorabilia for the Games to fans who want to support their
favourite Olympians."

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General Mills Canada’s 10-year relationship with the
Canadian Olympic Committee continues this summer for Canadian
athletes competing at the 2008 Summer Games in Beijing. The
following seven summer Canadian Olympians and Paralympians have
received sponsorships from General Mills Canada: 


  • Brent Hayden (Swimming) 
  • Marie-Hélène Prémont
    (Mountain Bike) 
  • Chantal Petitclerc (Wheelchair Track and
    Field) 
  • Jane Rumball (Rowing) 
  • Adam van Koeverden (Kayak) 
  • Jake Wetzel (Rowing) 
  • Simon Whitfield (Triathalon)

As part of this program, each athlete receives financial support
and products from General Mills Canada to aid in their vigorous
training schedules and quest for gold. Each athlete will also
appear, separately, on a minimum of one promotional cereal box and
one in-store display piece throughout Canada starting July 14,
2008.

For more information about General Mills Canada, click here