Bakers Journal

English muffin maker Thomas’ launches Croissant Bread

October 18, 2023
By Bakers Journal

Photo: Thomas'

Horsham, Pa. – Thomas’, a top seller of grocery store English muffins and bagels, has launched Croissant Bread, a twist on the iconic breakfast favourite.

Thomas’ said the new product has “flaky, delicate layers of a croissant baked right into a loaf and sliced for convenience, making it easier for consumers to toast and top with butter or other favourite toppings.”

According to a news release from parent company Bimbo Bakeries, Croissant Bread is also made with high-quality ingredients with no high fructose corn syrup and has a suggested retail price of $5.99 US.

“What makes Thomas’ Croissant Bread so uniquely good is that it’s made in a croissant-style lamination process resulting in 72 layers in each loaf to get that signature flakiness you expect from a croissant,” said Ted Swain, director of innovation for Thomas’ Breads.

Thomas’ dates back to 1880 when Samuel Bath Thomas created his original English Muffin in New York City using a secret process that included griddle baking to create a Nooks and Crannies English Muffin.


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