Bakers Journal

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Effects of ads that target kids linger into adulthood

March 14, 2014  By Susan Krashinsky The Globe and Mail


March 17, 2014 – New research has demonstrated that when companies advertise to kids
using mascots or characters, the love of the brand and feelings that the
product is wholesome and healthful can persist well into adulthood.

March 17, 2014 – New research has demonstrated that when companies advertise to kids
using mascots or characters, the love of the brand and feelings that the
product is wholesome and healthful can persist well into adulthood. | READ MORE


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