Consumers check treat labels less than others

NEWS HIGHLIGHT

Consumers check treat labels less than others
Consumers are less likely to check the labels of biscuits, cake, chocolate and confectionery compared to other food categories, due to the perception that they are indulgence opportunities, according to Harris Interactive.

April 18, 2011, United Kingdom – Consumers are less likely to check the
labels of biscuits, cake, chocolate and confectionery compared to other
food categories, due to the perception that they are indulgence
opportunities, according to Harris Interactive. | READ MORE