Bernard Callebaut to build chocolate factory
April 25, 2011
By Bakers Journal
April 25, 2011, Calgary – Master chocolatier Bernard Callebaut has partnered with LUX Restaurant Group to expand his brand across Canada and the United States.
LUX has taken a non-controlling equity position in Callebaut’s papa chocolat operation. This will allow for the construction of a 5,500 sq. ft. chocolate factory in downtown Calgary. The new facility, to be located at the corner of 10th Avenue and 1st Street, will be operational later this summer.
“As part of our agreement with papa chocolat, we have acquired the master franchising rights for North America (excluding Quebec),” says Adam Drybrough, a partner with LUX Restaurant Group. “We believe papa chocolat is ideally suited to our LUX Restaurant Group and in particular our Chiasso Cafes which will begin selling papa chocolat creations immediately. We also plan on integrating Bernard’s ideas for chocolate themed desserts into our Flatiron Kitchen and Bar restaurants.”
The LUX Restaurant Group is an independently operated company within the Lucid Group of Companies, which consists of restaurant brands including Flatiron Kitchen and Bar, Kane’s and Chiasso Coffee Company.
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