Ingredient lists shrinking, but labels still confusing

October 16, 2009
By Chicago Tribune

Oct. 16, 2009 – When it comes to packaged food, a short ingredient list has become something to brag about.

Food author and activist Michael Pollan has been a major champion of
this concept. In his frequently cited "rules of eating," Pollan
suggests avoiding products with more than five ingredients, or
ingredients you can't pronounce. | READ MORE