Bakers Journal

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Ingredion to distribute pulse ingredient flours, protein and bran products for AGT


June 24, 2014
By Bakers Journal

Topics

June 24, 2014, Regina – Alliance
Grain Traders has appointed
Ingredion exclusive distributor of its pulse flours, protein and bran
ingredients for its consumer foods and ingredient segments.

June 24, 2014, Regina – Alliance
Grain Traders has appointed
Ingredion exclusive distributor of its pulse flours, protein and bran
ingredients for its consumer foods and ingredient segments.

These
segments include products such as baked goods, snacks, pasta and
texturing applications covering Canada, the United States, China, Europe, the Middle East and North Africa.

According to a media statement, the agreement was announced at the opening of the
Institute of Food Technologists Annual Meeting and Food Expo in New Orleans, La., by Murad Al-Katib, president and CEO of AGT, and Igor Playner, vice-president, Innovation and Strategy, North America, of Ingredion.

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"We are excited regarding the prospects of our strategic alliance with
Ingredion," said Al-Katib at the event. "The application expertise, distribution,
reach and global commercialization success of Ingredion is certainly
well known in the specialty ingredients market around the world. We
believe the specialized 'go-to-market' approach and focus on innovation
and product development by Ingredion complements AGT's global leadership
in sourcing and processing pulses. We expect this alliance to be a
major catalyst for our global food ingredients business, allowing us an
increased and added value offering to our customers.  We are also
excited of the prospect of ramping up our new Minot, N.D., production facility," he added.

"The agreement
with AGT opens a new chapter for Ingredion, and complements three of our
most important growth platforms – wholesome ingredients, texturizers
and nutritional ingredients. Gaining access to pulses as an additional
solution in our toolbox, in the form of flours, protein and semolinas
aligns with a growing market interest for vegetable and non-GMO protein
sources," said Playner. "Adding this exciting new product portfolio to our established
line of innovative texture, wholesome and nutritional ingredients will
enable us to deliver new formulated solutions in key applications, such
as protein-fortified and fibre-fortified snacks and gluten-free foods."

Ingredion is expected to begin introducing these products to market over
the next four months. Many of the products within this line will be
marketed under Ingredion's Homecraft brand, which currently
encompasses a broad range of functional, gluten-free and clean-label
flours.