Business and Operations
Entenmann’s searching for its ‘Chief Donut Officer’
By Bakers Journal
By Bakers Journal
The search for the country’s biggest donut devotee is on! Entenmann’s® Bakery, a division of Bimbo Bakeries USA, announced today it is now accepting entries for its sweetest honourary title ever – Chief Donut Officer.
From June 1 to June 30, specially marked boxes of Entenmann’s donuts will allow the U.S.’s most enthusiastic donut fans to enter the Entenmann’s® Chief Donut Officer Contest. Contestants have the opportunity to win the coveted honourary title, prizes including $5,000 and a year’s supply of donuts.
The online entry form asks fans about their love for Entenmann’s donuts and their ideas for product innovation. Based on the responses, which will be judged based on passion, creativity and originality, five finalists will be selected and invited to submit video testimonials about why they deserve to be named Chief Donut Officer. Consumers will then get the opportunity to weigh in and vote for their favourite candidate. The grand prize winner will be announced on August 7, but all finalists will reap some sweet rewards with all four runners-up receiving $1,000 and free donuts for a year.
“Since its start 120 years ago, Entenmann’s has remained committed to celebrating its incredibly loyal fans and providing them with the quality baked goods that they’ve grown to know and love,” said Jason Amar, Director of Marketing at Entenmann’s. “Our iconic, one-of-a-kind donuts have been a cornerstone for the brand for decades and have gained an extremely passionate following over the years. Timed to our favourite holiday of the year – National Donut Day – we want to honour our biggest fans by officially welcoming one to our Entenmann’s family.”
In time for National Donut Day on June 1, specially marked Chief Donut Officer Contest boxes of Entenmann’s Donuts are now available for purchase through June 30. More information about Entenmann’s Chief Donut Officer Contest, including official rules, can be found at www.chiefdonutofficer.com.
Entenmann’s got its start 120 years ago in Brooklyn, New York, and today, the brand produces more than one billion donuts annually. In fact, Entenmann’s has made more than 15 billion donuts, which, if laid end-to-end, would wrap around the earth more than 30 times.