Bakers Journal

Stevia sweetener from PureCircle

September 26, 2011
By Bakers Journal

September 26, 2011 – PureCircle has launched a new stevia sweetener under the trade name Alpha.

Alpha is a natural, high purity stevia sweetener. It consists of a proprietary combination of steviol glycosides developed as a solution for products seeking 50-100 per cent calorie reductions. Its composition is designed to allow for a more rounded sweetness and less bitterness at higher sugar replacement levels.

“Alpha clearly has an important role to play among our existing portfolio," said Dr. Sidd Purkayastha, vice-president of global technical development and support. "With Alpha we are discovering opportunities to improve everything from teas, to juices and dairy products, to flavoured waters and carbonated soft drinks.”

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