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Global study reveals preference for baked goods

Despite health consciousness among consumers, the world still loves baked goods. According to a global market research study by Mordor Intelligence, saltier flavour options and organic foods may provide a future growth opportunities.

The study segmented the global snack food market into salted snacks, bakery snacks, confectionery, specialty and frozen snacks. Bakery snacks were the most consumed globally, with 37 per cent of the market share.

Salty treats had 25 per cent of market coverage. Snacks such as potato and corn chips, popcorn and pretzels are expected to have the highest market growth during the forecast period.   

www.mordorintelligence.com