Bakers Journal

Callebaut helps chocolatiers, pastry chefs during COVID19

April 14, 2020
By Bakers Journal

Logo courtesy of the Callebaut Group

The Callebaut Group established an online initiative to help chocolatiers and bakers delivery and boost their marketing during the COVID-19 lockdown.

The initiative was born from the desire to support the community of chefs, pastry chefs and chocolate makers, hard hit by the quarantine situation during the most important of the year: Normally, graduations, spring holidays, Mother’s Day and Father’s Day would be a rush season.

Their Chocolate Academy is offering free chocolate making courses to those in the food industry, and offers to help broadcast existing social media posts for bakers and chocolatiers. The company encourages curbside pickup, or delivery to meet customer’s demands.

The distance learning offers to turn spare hours into extra skills, with a live chat where chefs can ask questions from Callebaut’s chocolate experts.


To make this possible, professional chocolate brands from around the world came together to offer their support in collaboration with an expert in relational analytics. The love of chocolate and technology come together to provide consumers with “Not Without My Chocolate.”

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