Bakers Journal

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Beware the pitfalls of social media contests


January 31, 2012
By Mia Pearson/Globe and Mail

January 31, 2012, Canada – If done correctly, social media contests and
giveaways can increase traffic, reward communities and drive customers
to an event or retail location, but they can carry pitfalls too, Mia
Pearson writes in the Globe and Mail. | READ MORE