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Beware the pitfalls of social media contests

January 31, 2012  By Mia Pearson/Globe and Mail


January 31, 2012, Canada – If done correctly, social media contests and
giveaways can increase traffic, reward communities and drive customers
to an event or retail location, but they can carry pitfalls too, Mia
Pearson writes in the Globe and Mail. | READ MORE


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