Bakers Journal

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Alberta Wheat Commission to promote CPSR, CWRW varieties


August 25, 2014
By Bakers Journal

Aug. 25, 2014, Calgary – The Alberta Wheat Commission
is encouraging growers to participate in the Canadian Grain Commission’s
Harvest Sample Program and in turn help promote two wheat classes to consumers.

Aug. 25, 2014, Calgary – The Alberta Wheat Commission
is encouraging growers to participate in the Canadian Grain Commission’s
Harvest Sample Program and in turn help promote two wheat classes to consumers.

The quality characteristics of Canada Prairie Spring Wheat
(CPSR) and Canada Western Red Winter Wheat (CWRW) will be highlighted in new
crop missions in key Canadian wheat markets in November and December 2014.
Growers are encouraged to submit samples of these varieties to the program,
along with Canada Western Red Spring Wheat (CWRS) and Canada Western Amber
Durum (CWAD).

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Facilitated by the CGC’s Grains Research Lab, the Harvest
Sample Program provides an opportunity to showcase a composite overview of Canadian
wheat to international markets.

“The Alberta Wheat Commission has placed significant
emphasis on the growth potential of CPS and winter wheat and we encourage
growers to submit their samples to ensure sufficient quantities are available
to do quality assessments that can be shared with international customers,”
said Kent Erickson, chair of the commission, in a news release.

“The CPSR and CWRW wheat classes have excellent quality
characteristics that are attractive to international markets,” said Dr. Dave
Hatcher, research scientist at the CGC’s Grain Research Laboratory. “While we
recognize that these classes have smaller acreages at present compared with
other wheat classes in Western Canada, we encourage growers and grain companies
to submit as much as possible.”

The Canadian Harvest Sample Program provides potential
customers with key data that better informs them of Canada’s high-quality wheat
properties for each crop year. 

“Through the Harvest Sample Program, we are able to
highlight the value-added properties of western Canadian wheat,” Hatcher
said. “We hope to provide customers with information that accurately
demonstrates Canada’s additional high-quality sources of wheat.”