Bakers Journal

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Winning Packages


December 4, 2007
By Bakers Journal

Winners from the Packaging Association of Canada’s 2005 National Packaging Competition.

Every two years, the Packaging Association of Canada awards the best in
Canadian packaging with the National Packaging Competition. The
competition is open to Canadian packaging manufacturers, converters,
designers and end-users. The judging for this year’s competition was
conducted in January, with the awards presented at a gala in April.

10aChairman’s Choice Award
Nestlé Canada won this year’s Chairman’s Choice Award for its Nestlé Turtles (The Original Turtle), as selected by competition chairperson Alicia Mulak, President of Corporate Visuals Inc.

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“Nestlé Turtles’ two-piece, stand-up gift box style carton was structurally designed by Jones Packaging Inc., Nestlé Ideation Team and One 80 Design.

The new stand-up format takes advantage of vertical merchandising for increased shelf impact relative to the previous format. The window reveals that each chocolate Turtle is individually wrapped for freshness, allowing for a single serving scenario. When the beveled top is removed, the base offers the opportunity for the side panels to expand, sliding outward for easy product access and transforming the package into a serving dish. Tamper-evident tabs eliminate the need for a poly overwrap. The graphics were created through the partnership of graphic designer Polan & Waski, LLC and pre-press house Southern Graphic Systems Canada. Polan & Waski took advantage of the fun shape and slide-out panels for added animation. The Turtle banner logo interacts with the expandable package to fortify and enhance the brand identity.”

10bThe CASPAC Award
The Canadian Seniors Packaging Advisory Council (CASPAC) selected the Schneider’s Oh Naturel! line of meatless products by Schneider Foods as the single entry that best meets the needs of an “aging population.”

“Designed by Anthem, with pre-press by Schawk Toronto, the packages are distinguished by a high-impact corner graphic and crisp, green colour against a warm background, creating a family look that supports the design across a variety of package formats and substrates. These include poly reclosable pouches, paperboard sleeves and wiener packages.

Compelling and clear product photography enables consumers to easily identify the product. Easy-to-read font and well organized product information also make this Brand Marketing entry a winner, with clear and concise cooking instructions and well labelled nutrition information. Structural designers The Packaging Group, CCL, Winpak and Beresford Box constructed packages that are easy to open, sturdy and appropriate for single or two-person servings.”

10cThe Design Exchange (DX) Best of Show Award
This award honours a single entry that exemplifies the principles of universal design, originality and innovation, environmental sustainability, communication/shelf-impact/purchase appeal, and quality of execution.

DX president and CEO Samantha Sanella reports that the decision was unanimous: John Sleeman Presents Fine Porter from Sleeman Brewing & Malting Co. Ltd.

“The design draws upon a strong combination of colour, typography, embossing and placement of John Sleeman’s signature to convey an upscale beer – while creating a package that is trendy, but timeless. Meticulous attention to detail by graphic designer Perennial Inc., pre-press house Rayment & Collins Ltd. and structural designer/converter Lithotech (division of Norampac) set this package
apart.”

10dOther Award Winners:
Voortman’s Rainbow Chip Cookies was awarded a gold medal in the Flexible Packaging category. Converted by Genpak, designed by Richard Zuccato and printed by GMF Flexo Pre-Press Inc.

10eMr. Christie’s Funilla Vanilla Cream Cookies won silver in the subcategory of graphic and technical for Paperboard Packaging. The package was designed by Corporate Visuals Inc., while Southern Graphic Systems Canada handled the prepress and printing.


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