Will newfound popularity spoil the dainty macaron?

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Will newfound popularity spoil the dainty macaron?

March 2, 2010
By The Wall Street Journal

March 2, 2010

By The Wall Street Journal

Macarons sold at La Grande Epicerie shop in Paris, France March 2, 2010 – Like the cupcake before it, the macaron, a French confection that
resembles a pastel-colored sandwich cookie, is ready for its close-up. | READ MORE

Bakers Journal @BakersJournal·

29 Apr 2020

Tomorrow is the LAST DAY to enter the Jake The Baker contest! Founding Sponsor @Ardent Mills wants to read your story. Tell us how you started bakery, and how your interact with your clients. How has #COVID19 affected your business? ENTER TODAY: https://www.jakethebaker.com/

Bakers Journal @BakersJournal·

29 Apr 2020

May marks a very special month for @BakersJournal: It's our 80th Anniversary Edition. Find out which #desserts were most popular, and what #FoodTrends looked like from the lat '30's onward: https://www.bakersjournal.com/digital-edition/

Bakers Journal @BakersJournal·

29 Apr 2020

Ontario's provincial Government has launched a website to help small and medium-sized #bakeries overcome some #COVID19 barriers. http://ow.ly/c7e850zsc6q

Bakers Journal @BakersJournal·

29 Apr 2020

Bakers Journal @BakersJournal·

29 Apr 2020

Big news for bakeries who use crowd-sourcing delivery apps, like foodora. The company recently announced it will close its Canadian service citing the competitive market as a reason. https://www.bakersjournal.com/foodora-to-close-its-business-in-canada/

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Will newfound popularity spoil the dainty macaron?