Bakers Journal

Products
Whole grain snack bars


April 2, 2008
By Sara Lee

newprodwholeSara Lee In-Store Bakery is introducing its Wholesome Indulgence Bakery
Bars to in-store bakeries nationwide to help them leverage the growing
breakfast and snacking segments and offer more gourmet selections.

Made
with whole grains, fruits and nuts, they offer a great-tasting option
to consumers who want to add whole grains and dietary fibre without
sacrificing taste or quality. These bars represent Sara Lee’s next
generation in this category, following its introduction of Bistro
Collection Dessert Bars earlier this year.

According to data from NPD Group’s National Eating Trends and CREST
Services, bar consumption is increasing; they are a top option for both
in-home and away-from-home breakfast and snack consumption. Consumers
are more health conscious but still want great-tasting baked goods.

Wholesome Indulgence Bakery Bars provide in-store bakeries with
thaw-and-sell simplicity. Uncut bars offer versatility, allowing
in-store bakeries to sell single-serve grab-and-go bars, small
breakfast packs or larger variety packs. Each 2.5 oz. serving contains:
3g dietary fibre, 7g protein, a good source of calcium, 300 calories or
less, 7g of fat or less and 0g trans fat. The three, robust varieties
are: cranberry almond, maple apple pecan and mocha latte.

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For more information, call 888-832-6010 or send an e-mail to ISB@saralee.com .


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