Bakers Journal

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VeronaFiere signs agrement with Russian bakers


May 10, 2012
By Bakers Journal

May 10, 2012, Italy – VeronaFiere has signed a partnership agreement with the Russian
association of bakers and pastry-confectioners and the Conoscere Eurasia
Association.

May 10, 2012, Italy – VeronaFiere has signed a partnership agreement with the Russian
association of bakers and pastry-confectioners and the Conoscere Eurasia
Association. The collaboration agreement was signed April 26 in Moscow,
during the II Italo-Russian Bakery Forum, by Giovanni Mantovani, the
CEO and director general of Veronafere, Yury Katsnelson, the president
of the Russian association of bakers and pastry-confectioners, and
Antonio Fallico, president of Conoscere Eurasia (as well as Zao Bank
Intesa Russia).

The background for this important collaboration focuses on Siab, the
exhibition dedicated to bread, pasta, pizza and pastry technologies and
products scheduled to be held in Verona from May 25-29, 2013. Siab will
support the business of its companies with an international tour program
from June 25-28.

While Russian and Italian realities are rather different, the artisan
and entrepreneurial skills of Italian bakers are seen as an added value
of considerable interest in the Russian Federation, especially in the
context of qualified generation renewal with a close eye to the new
frontiers of food safety.

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With regards to technology (ovens, dough-mixers, food dryers), Italy is
the second exporter country in the world. In particular, Italian ovens
were sold in Russia in 2011 worth 1,430,000 euros, while machinery and
equipment for bread, pastry, biscuits and pasta saw Italian companies
achieve exports to Russia worth almost 35 million euros.

"The Russian Federation has about 30,000 companies in the bakery,
pastry, confectionery, pasta and pizza field, with a production value
for bakery products in 2011 of 10.2 billion euros, up by 13 per cent
compared to 2010," said Katsnelson. "Prospects for growth this year are
around 10 to 12 per cent."