Veronafiere connects olive oil exports to China
By Bakers Journal
By Bakers Journal
Veronafiere inaugurates a connection with China to export extra-virgin olive oil.
Veronafiere and the Hong Kong Trade Development Council have signed an agreement and launched an initiative specifically dedicated to olive oil named World of Olive Oil. The scope of this show is dedicated to extra virgin olive oil and named The Sol International EVO Oil Show, and will be set-up and managed by Sol & Agrifood.
The initiative was created in response to a growing demand for olive oil in China, as imports of olive oil continue to increase. The trend for Italian olive oil in China is also very positive and, according to ISTAT data for 2017, recorded turnover worth more than 40 million euros, with a 41 per cent increase compared to the previous year.
The Sol International EVO Oil Show is organized as a group show and is reserved for producers, consortia and associations of extra-virgin olive oil who intend to sell, promote and position their products in China. VeronaFiere offers them turnkey solutions, services and technical support, as well as a convention agreement for shipping olive oils.
In addition to b2b meetings and walk-around tastings, the two-day event in Hong Kong will also include the presentation and a tasting of the award-winning oils of Sol d’Oro Northern and Southern Hemisphere contests, guided by Marino Giorgetti, head of the panel of the Sol d’Oro jury.
Current trends see consumption in China move closer to that Japan, which imported 55,000 tonnes, up by 1,000 tonnes over the previous year. Consumption of the island of Taiwan, settled at 6.5 tonnes, is also significant.
Only ten years ago, consumption of olive oil in these countries was very modest or even non-existent. The first statistics for China date back to 2008/2009, when the country imported 12,000 tonnes, while Japan posted 30,000 and Taiwan 4 tonnes.