Bakers Journal

Vachon easing back into production

June 5, 2019
By Bakers Journal

Specially marked boxes raise funds for flood relief

Image courtesy of Vachon

Bimbo Canada, owner of Vachon Bakery, is pleased to announce that the bakery in Sainte-Marie-de-Beauce is ramping-up production and is raising funds for the Canadian Red Cross with specially marked cake boxes. 

Currently, two lines have been tested and are now baking Passion Flakie and cookies. This week, Vachon is testing the Jos Louis and Ah Caramel! lines. More than 300 associates from the bakery are back to work; all the activities to resume full operations are manual, so they need significantly more people to do this work. 

Vachon stated that they are committed to the community of Sainte-Marie and appreciate the skills of their 500-plus associates who work there. Their Red Cross fundraising efforts are ongoing: By matching associate donations, Vachon has raised more than $10,000 for the Red Cross. In addition, specially marked boxes of snack cakes boxes are being created to raise funds for the Canadian Red Cross Spring Flood Relief. For each box sold, Vachon will donate 50¢  up to a maximum of $25,000, to help people impacted by the recent floods. The company invites consumers to make a donation as well. For more information, please visit

Their recent press release stated that “associate safety and well-being as well as food safety, environmental and quality assurance measures will be considered before full operations can resume.”


“We must thank our associates and our management team at the bakery for their tireless efforts to get the bakery up and running again, and the community of Ste-Marie for its support,” said Marie-Ève Royer, Vice President, National Sales, Bimbo Canada, in a press release.  “We must also thank our Customers, our loyal Consumers, numerous public safety municipal, provincial and federal partners, for their ongoing support.”

For a limited time this summer, Vachon is bringing Canadians snack cakes from other parts of North America to ensure their consumers have snack cakes to enjoy. Beginning in June, consumers will be able to enjoy Marinela products from our bakery in Mexico called Pingüinos, Strawberry Submarinos and Gansito Jelly Cakes and Entenmann’s Chocolate Cupcakes, Mini Chocolate Chip Brownies, Mini Crumb Cakes and Mini Pound Cakes from our bakery in the U.S.

Vachon’s press release stated that they are “dedicated to putting the interests of our consumers first and foremost by delivering high-quality products that they have come to expect from us.  We are also committed to replenishing shelves with our consumers’ favourite Vachon snack cakes as soon as possible. Consumers may contact us at 1-844-485-1029 if they have questions about our snack cakes.”

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