Bakers Journal

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U.K.’s Kingsmill launches Great White rolls


July 11, 2014
By Lesley Foottit Bakeryinfo.co.uk

July 11, 2014, U.K. – Kingsmill launched Great White rolls, which contain as much fibre as wholemeal, following the success of a loaf by the same name earlier this year, reports British Baker. | READ MORE

Kingsmill
has launched Great White Rolls following the success of the launch of
the loaf by the same name earlier this year. – See more at:
http://www.bakeryinfo.co.uk/news/fullstory.php/aid/12886/Kingsmill_launches_Great_White_Rolls.html#sthash.D0Qmiodh.dpuf

Kingsmill
has launched Great White Rolls following the success of the launch of
the loaf by the same name earlier this year. – See more at:
http://www.bakeryinfo.co.uk/news/fullstory.php/aid/12886/Kingsmill_launches_Great_White_Rolls.html#sthash.D0Qmiodh.dpuf
Kingsmill
has launched Great White Rolls following the success of the launch of
the loaf by the same name earlier this year. – See more at:
http://www.bakeryinfo.co.uk/news/fullstory.php/aid/12886/Kingsmill_launches_Great_White_Rolls.html#sthash.D0Qmiodh.dpuf

Kingsmill
has launched Great White Rolls following the success of the launch of
the loaf by the same name earlier this year. – See more at:
http://www.bakeryinfo.co.uk/news/fullstory.php/aid/12886/Kingsmill_launches_Great_White_Rolls.html#sthash.D0Qmiodh.dpuf

Kingsmill has launched Great White Rolls following the success of the launch of the loaf by the same name earlier this year.

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In the three months since Kingsmill, owned by Allied Bakeries, launched the Great White, sales have grown to hold an 8% unit share of the 800g standard white bread sector.

Allied
Bakeries hopes the rolls, which are also white bread with as much fibre
as wholemeal, will help drive growth in the rolls sector.

“Rolls
are a great opportunity for retailers to drive trial, increase
incremental sales and secure repeat purchase, particularly during the
summer BBQ season,” said a spokesperson.

The company advised bakers to supply a range of rolls to cater for
all consumers. It now produces Great White Rolls; Wholemeal Rolls; 50/50
Rolls; and Soft White White Rolls.

– See more at:
http://www.bakeryinfo.co.uk/news/fullstory.php/aid/12886/Kingsmill_launches_Great_White_Rolls.html#sthash.D0Qmiodh.dpuf