Tim’s creates Alberta relief doughnut
June 27, 2013 By Bakers Journal
June 27, 2013, Oakville – Tim Hortons created a special disaster doughnut, Alberta Rose, for $1 with 100 per cent of the sales going to the Red Cross flood relief efforts in southern Alberta.
The Alberta Rose is a vanilla dipped, bloom doughnut with a venetian cream center, topped with strawberry bark that is available for a limited time at participating Alberta restaurants starting June 28.
"Our thoughts continue to be with all those affected by the floods in Southern Alberta," explains Doug Anthony, vice-president, western Canada. "As a company deeply rooted in community partnerships, Tim Hortons is committed to continuing our on-the-ground community and national support efforts, to assist those affected by the floods, as well as those working tirelessly on the front line."
Canadians wishing to help can text "FLOOD" to 45678 to donate $5 with all proceeds going to the Canadian Red Cross Alberta Floods Fund, the same initiative that Tim Hortons has also committed to donate $100,000.
"We are very fortunate to have exceptionally generous guests, staff and restaurant owners and a community that is anxious to find ways to support the recovery efforts taking place throughout Southern Alberta," added Anthony.
Tim Hortons restaurant owners and the company will continue to support volunteer efforts in flood affected communities throughout the rebuilding process by assisting on-the-ground with delivering food, and brewed coffee.
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