Tim Hortons to add larger cup size
January 16, 2012
By Bakers Journal
January 16, 2012, Oakville, ON – Tim Hortons will be brewing its biggest cup yet with the introduction of a brand new extra large cup.
Beginning Jan. 23, the new cup will offer coffee lovers across Canada a premium extra large coffee at a value price.
To accommodate the new cup, the names of the other hot cup sizes have shifted: the original small is now extra small, the medium is now small and so forth. The change in names of the hot cup sizes will apply to all hot beverages. Guests will still receive the same amount of coffee for the same price, only the name of the size has changed.
"We tested the names of the new hot cup sizes with our guests and the response has been overwhelmingly positive. Our guests also told us that they love our small eight-ounce cup, so we will continue to offer that size," said Dave McKay, director of brand marketing for beverages.
"By shifting the sizes, we're able to provide coffee lovers with a full range of five size options: from extra small, all the way up to the new extra large."
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