Bakers Journal

Tim Hortons reveals new restaurant experience

April 2, 2018
By Bakers Journal

OAKVILLE, ON – Tim Hortons, the iconic Canadian chain, revealed plans to revitalize its restaurant design.

Since opening its doors in 1964, Tim Hortons has been a popular chain throughout Canada. The new Welcome Image is a part of the restaurant chain’s efforts to improve what they call the guest experience, through a more contemporary restaurant environment.

“We know that Tim Hortons is a fundamental part of Canadian culture and we’ve worked hard with our restaurant owners to ensure we’re delivering exactly what our guests have come to expect from their favourite local coffee shop – we want Tim Hortons to always be their home away from home.” said Alex Macedo, president of the Tim Hortons brand, in a press release. “Throughout the creative process, we conducted extensive market testing that revealed our new Welcome Image is not only approved, but loved by our guests across the country.”

Over the next four years, the company will invest $700 million to bring the new design to a majority of Canadian Tim Hortons restaurants. As part of the new image, the restaurant exterior will be designed with natural looking, lighter and “more inviting materials.” Inside, restaurants will be decorated with artwork, such as a commissioned portrait of Tim Horton, a mosaic of iconic brand images and a photo wall that features their coffee-sourcing and proprietary blending process. Patrons will also enjoy upgraded, open-concept seating.

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