Bakers Journal

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Tim Hortons recreates first restaurant


May 15, 2014
By Bakers Journal

May 15, 2014Tim Hortons celebrated its 50th birthday May 15 by transforming Toronto's busy Yonge-Dundas
Square into a scene from the 1960s
with a replica of its first restaurant from 1964.

May 15, 2014, Oakville, Ont. Tim Hortons celebrated its 50th birthday May 15 by transforming Toronto's busy Yonge-Dundas
Square into a scene from the 1960s
with a replica of its first restaurant from 1964.

"Since our first restaurant opened its doors May 17, 1964, Tim Hortons
has become an essential part of Canadians' lives," said Marc Caira, president and chief executive officer of Tim Hortons Inc., in a news release. "We are thanking our loyal guests for
making Tim Hortons Canada's favourite coffee by taking them back in
time to the very beginning and recreating our first restaurant."

Guests were invited to Yonge-Dundas Square from 8 a.m. to 3 p.m. to relax
and wander through the replica 1960s neighbourhood and enjoy a free
coffee and doughnut served by staff in vintage uniforms. Canadian jazz-pop
singer, Nikki Yanofsky, will perform Motown music to help set the '60s
scene, as well as songs from her new album at 12:30 p.m.

In addition, Tim Hortons announced
its much anticipated #TimsBringItBack winner: The Eclair. After
receiving 40 per cent of Canadians votes since May 1, the Eclair, a staple when
Tim Hortons opened its doors in the '60s, beat out beloved menu items
from decades past, including The Sugar Twist from the groovy '70s, The
Pecan Butter Tart from the tubular '80s, The Chocolate Sour Cream
Glazed Donut from the boy band-loving '90s, and the Bread Bowl from
Y2K. The Eclair will be brought back in restaurant for a limited time
later this year, and all items will be showcased within the 1964 pop-up
restaurant.

"With over 200,000 votes counted as part of our Bring It Back campaign,
and thousands of comments on social media, we couldn't be more excited
to be giving back to our loyal guests, by reintroducing for a limited
time The Eclair in restaurant later this year," said Caira. "Thank you
to our loyal guests for taking a trip back in time to see how our menu
has evolved over the past 50 years, and for sharing how Tim Hortons has
been a part of Canadians' lives since 1964."

Tim Hortons' celebrations will continue on its birthday, May 17, in
restaurant with a free Birthday Cake Donut offer at participating
restaurants across the country. Guests can also look forward to the
release of a commemorative online video, which will capture the hearts
of Tim Hortons fans who have grown up drinking Canada's favourite
coffee.


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