The Royal Agricultural Fair launches new campaign
September 18, 2018 By Bakers Journal
“The Royal” is returning to Toronto on November 2 to 11, 2018 featuring a new look and new programming.
Along with the launch of ticket sales, organizers announced a new campaign, “Get Agricultured”, as well as a wide list of features and activities that help bring the best of the country to the city.
“Get Agricultured hits at the core of our original mandate established almost 100 years ago,” says Charlie Johnstone, CEO of The Royal Agricultural Winter Fair in a press release. “Everybody has an interest in gaining knowledge on food, agriculture and the richness of our environment, as well as the role these play in our lives. In many ways, The Royal is more relevant today than it’s ever been. Most importantly, it continues to offer education in one of the most memorable and enjoyable ways – through experience.”
‘Get Agricultured’ was created in partnership with Toronto-based agency Fuse Marketing and will be featured across all media platforms, including online and throughout the event site. The campaign includes catchy slogans such as “Stirrup some fun,” “Our kids can’t wait to meet your kids“ and “Less rat race and more rabbit jumping.”
The Royal aims to give life to the new campaign with its traditional line-up of activities and features including 5,000 animals, 120 agricultural competitions, artisan cheese, giant vegetables, Ontario wines and beers, live performances, spectacular art, food sampling, various restaurants and pubs and North America’s #1 indoor equestrian event, The Royal Horse Show.
The Royal even features an elusive nightclub, The Tanbark Club where the fashion-forward can be seen after an evening at the Royal Horse Show. As always there is much to do for families such as “Ag-Tivity Central” and the renowned President’s Choice Animal theatre which offers exhibits such as Birds of Prey, Rabbit Jumping, Sheep-Herding, Medieval Times performances, Australian Horseman Guy McLean, the Toronto Mounted Police, Beginner Horsecraft and everyone’s favourite, The President’s Choice SuperDogs.
There is also no shortage of dining options. Every year, The Royal builds-out a variety of unique temporary restaurants that feature local chefs, regional ingredients and food specialities including The Royal Court Restaurant, Bullpen Saloon and Heritage Court Cafe. One of the most popular hospitality venues is The Royal Terrace, which overlooks the Royal Horse Show and features a carefully curated menu by the master chefs at Oliver & Bonacini.
“There are enough entertainment and restaurant options to plan something different each day and night of The Royal,” says Tim Lilleyman, Director of Hospitality at The Royal since 2013. “Like any successful Fair, we’ve always offered a strong base of activities. But now, with new and recent additions, the best advice I have for visitors is to plan to visit over multiple days or to book a room in a nearby hotel and visit daily.”
New features this year include: The Burnbrae Farms Culinary Academy, the Country Music Culinary Festival and The Ontario Craft Beer & Cider Awards.
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