Bakers Journal

Taura launches new fruit solutions

October 24, 2019
By Bakers Journal

Taura Natural Ingredients' new fruit solution JusFruit Fibre+ is available as a standalone snack, a paste, or an inclusion in healthy snacks.

Image courtesy of Taura Natural Ingredients

Taura Natural Ingredients is launching a new range of fruit solutions which deliver the benefits of fibre without compromising on taste or texture. Jus Fruit Fibre+TM will be showcased at Food Ingredients Europe (3rd to 5th December in Paris).

There is rising awareness of the importance of gut health for both physical and mental wellbeing. However, obtaining sufficient amounts of fibre from dietary sources can be tough – adults are recommended to eat at least 25g a day, but the average portion of fruit provides just 1.3g.

This is driving demand for convenient products that can boost fibre intake. High-fibre is now in the top four claims for new bakery and snack product launches, and there has been a 12.8 per cent increase in snacks with a high-fibre claim since 2016.

To help meet consumer demand for tasty, high-fibre snacks, Taura has developed a new range of fruit solutions with added high-fibre ingredients. JusFruit Fibre+ allows manufacturers to create low-calorie products with more than 20g of fibre per 100g without compromising on taste or texture. JusFruit Fibre+ is available as a standalone snack, a paste, or an inclusion in healthy snacks.


Made using Taura’s unique URC© process, the solutions in the range contain up to 15 per cent less sugar than regular fruit inclusions. Vegan, preservative-free and allergen-free, they also offer excellent mouthfeel. Benefits for manufacturers include moisture migration control, flexible formulations and easy line extensions.

Els Vandenberghe, R&D Manager at Taura EMEA, said: “Consumers are increasingly aware of the many health benefits offered by fibre, but there is a big gap between recommended intake and actual intake. This means high-fibre will continue to be an important claim, particularly in the healthy snacking sector. The JusFruit Fibre+ range is perfect for manufacturers who are committed to healthy and responsible snacking and want to offer high-fibre products without compromising on taste or texture.”

Taura will be exhibiting at Food Ingredients Europe (Stand 6N101), As well as  JusFruit Fibre+, it will be showcasing fruit tablets in the new FIE Tasting Bar.

Peter Forceville, Head of Sales & Marketing at Taura EMEA, said in a press release: “We wanted to inspire visitors and sample something new and unique. We chose fruit tablets as a new individual snacking format with a completely new positioning compared to existing products on the market.”

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