Bakers Journal

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Swander Pace Capital acquires Café Valley


September 25, 2019
By Bakers Journal
Logo courtesy of Swander Pace Capital

Swander Pace Capital, a leading private equity firm specializing in investments in consumer products companies, announced that it has acquired Café Valley, a leading manufacturer of croissants, cakes, muffins, and other sweet baked goods to retail and foodservice channels across the United States and Canada.

Café Valley is one of the largest independent wholesale bakeries in the United States serving the In-Store Bakery (ISB), Club Store, Mass Merchandise, Foodservice, and Convenience-Store segments. Since its founding in 1986, the company has experienced rapid growth through a combination of product innovation, new customer development, and significant investment in two state-of-the art production facilities in Phoenix, AZ and Marion, IN.

Current CEO and industry veteran Brian Owens will continue to serve as Café Valley’s chief executive, working closely with Swander Pace to grow the company by strengthening its customer partnerships, investing in new product innovation, and expanding its distribution footprint across North America.

“Café Valley is already a leader in the category thanks to its long history, high-quality diversified product offering, unmatched customer service and best-in-class production facilities,” said Tyler Matlock, Director at Swander Pace Capital in a press release. “Brian’s extensive experience, keen vision and deep knowledge of the bakery space make him an ideal partner to lead the company into its next phase of growth and expansion.”

“I am excited to work with the talented team at Swander Pace to increase our market share, product offering and distribution footprint,” Owens said. “They have deep understanding and experience in the competitive bakery niche, as well as a strong track record of giving companies the advice and backing they need to succeed.”

Owens added, “I am exceedingly grateful to Café Valley’s selling shareholders and previous owners. Their collective vision and willingness to invest in the company’s future has made Café Valley the thriving operation that it is today. I look forward to working with Swander Pace to build on this legacy of success.”

The acquisition marks Swander Pace’s most recent investment in the baked goods industry, having completed previous transactions with Bäckerhaus Veit, Voortman Cookies, Pineridge Bakery, Ideal Snacks, and Nonni’s.

Cody Peak Advisors, LLC acted as exclusive advisor to Café Valley on the transaction. Terms of the deal were not disclosed.