Success for SIAL Montréal
By Brooke Shaw
MONTREAL – The 2009 edition of the North American Food Marketplace (SIAL Montréal) and the Services, Equipment and Technology show (SET Canada) was a resounding success.
Montreal – The 2009 edition of the North American Food Marketplace (SIAL Montréal) and the Services, Equipment and Technology show (SET Canada) was a resounding success.
The feedback received from exhibitors, which included Bakers Journal, and visitors has been positive, with comments focusing on the quality of SIAL Montréal and SET Canada and their position as must-see events for all North American agrifood professionals.
Xavier Poncin, director of SIAL Montreal and SET Canada, says the success of the April 1-3 show can be attributed to its unique positioning as an international exhibition on Canadian soil as well as its integration with Groupe SIAL, which also holds shows in Paris, Shanghai and Buenos Aires. He also said that the success of the event, in spite of a difficult economic period, was made possible thanks the enthusiasm of exhibitors and visitors.
This 2009 edition welcomed 12,043 agrifood professionals from all Canadian provinces, the United States and 52 other countries. The show hosted some 520 businesses from Canada and the U.S., as well as 30 countries, with an international offer representing 45 per cent of the exhibition. This edition had the remarkable presence of 12 new countries such as Brazil, Tunisia, Cyprus, Taiwan, Mexico, and Jamaica. Canadian provinces were well represented with exhibitors from Quebec, Ontario, Prince Edward Island, British Columbia, Nova Scotia, Manitoba, Alberta and New Brunswick.