Bakers Journal

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Study: Brands more influential on sales than price


November 5, 2009
By Progressive Grocer

Nov. 5, 2009 – Nearly half of food and beverage category shoppers and almost 60
per cent of health/beauty and household goods category shoppers buy
their favoured brand even when a cheaper alternative is available.

Nov. 5, 2009 – Nearly half of food and beverage category shoppers and almost 60
per cent of health/beauty and household goods category shoppers buy
their favoured brand even when a cheaper alternative is available,
with many shoppers using coupons and price promotions to justify
the more expensive purchase, according to initial findings of a
shopper marketing study by the Grocery Manufacturers Association
(GMA), global management consulting firm Booz & Co., and online
consumer community SheSpeaks. | READ MORE