Bakers Journal

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Sobeys opens new concept grocery store


December 5, 2013
By Bakers Journal

Dec. 5, 2013, Burlington, ON – Sobeys opened its first Sobeys Extra in Burlington, Ont., which features an in-store chef, natural wellbeing department and special events centre.

The newly refurbished 58,000 square foot store is the first Sobeys store in Canada to receive the "extra" designation.
The store’s new in-store chef will offer advice, food tastings and classes to help customers find out about new meal combinations.

The well-being counselor will answer health and diet questions. There will also be a cheese ambassador that will provide expert guidance in selecting a cheese. The special events centre will be used to host food and wellbeing events.

Sobeys Extra offers consumers more departments, services, products and experts, as well as a 100 per cent satisfaction guarantee policy that allows any unsatisfied customer to return or replace a product.

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Sobeys' kitchen

Customers can choose from prepared meals and drinks, including sushi, noodle dishes, pizza, coffee and smoothies.


Expanded bakery

This department offers artisan-style bread, bagels, fruitcakes, all-butter pastries and gourmet cakes.

Natural source and wellbeing departments

In this department, there are more than 4,000 products that support health, energy and diet goals, including organic, sugar-free options, vitamin supplements and natural healthcare products. There are also more than 600 gluten-free products.

Expanded produce department

This department has fruit and salads, pre-cut vegetables, a wide variety of organic and local produce.

Premium meat and seafood departments

Expert butchers will custom cut meat. There will be Certified Humane beef, pork and chicken, as well as MSC Certified fish products.

Premium cheese and deli departments

In this department, customers can find specialty deli meats and cheeses.

For more information, visit www.sobeys.com.