‘Smart’ salt to be made available in N. America

July 15, 2010 – The Scoular Company, an Omaha, Neb.-based supplier of ingredients to the food industry, will serve as a North American marketer of Smart Salt, a salt alternative based on natural minerals.

After 15 years of research and development, Smart Salt emerges as a superior salt, designed to meet the need in the food industry to reduce the high sodium content in foods.

Scoular will be promoting Smart Salt at the IFT Annual Food Expo to be held July 17-20 in Chicago, where professionals involved in the science and business of food from around the world will gather to learn about the latest trends, newest products and recent scientific innovations.

“Scoular is committed to serving the food industry, and we continue to look for ways to use our strengths and leverage our relationships to provide ingredients that help our customers produce quality products for which there is strong consumer demand,” said senior manager of food ingredients Anne Brown. “We are very pleased to work closely with Smart Salt Inc. to provide our customers with a product that reduces the amount of sodium in foods – up to 60 percent – without compromising the functionalities of salt, including taste, texture and preservation.”

“Smart Salt, based on magnesal, is a patented technology for a co-crystal that is primarily based on magnesium – a desirable mineral often deficient in our diets,” said Smart Salt Inc. vice-president Deborah Rolf.  “With the common name of magnesal, this innovative sodium alternative provides an unsurpassed level of taste enhancement and functionality that allows flexibility and perfect optimization, with reformulation, in a multitude of applications.”

Smart Salt Inc. holds the intellectual property rights on this innovative sodium-reduction system developed in Finland by founder and scientist Juhani Maki. For more information, visit www.smartsalt.com.