Simplicity becomes a selling point

April 8, 2009 – Haagen-Dazs's new line of ice cream, Five, doesn't hide the ingredients in tiny type on the back of the carton.

April 8, 2009 – Haagen-Dazs's new line of ice cream, Five, doesn't hide the ingredients in tiny type on the back of the carton.

Every one – milk, cream, sugar, eggs and vanilla bean – is
prominently displayed in bright-orange capital letters. The fact that
the brand's regular vanilla bean ice cream also has just five
ingredients is beside the point.

Food marketers have come to realize
that simplicity sells. | READ MORE