Bakers Journal

News
Shrinking of containers keeps prices from rising


November 10, 2008
By The Los Angeles Times

NEWS HIGHLIGHT

Shrinking of containers keeps prices from rising
It is hard to spot what happened this year in the peanut butter aisles of supermarkets. But a careful look at the jars of Skippy on the shelves may reveal a
surprise. The prices are about the same, but the jars are getting
smaller.

It is hard to spot what happened this year in the
peanut butter aisles of supermarkets. But a careful look at the jars of
Skippy on the shelves may reveal a
surprise. The prices are about the same, but the jars are getting
smaller.

They don't look different in size or shape. But recently, the jars
developed a dimple in the bottom that slices the contents to 16.3
ounces from 18 ounces – about 10 per cent less peanut butter.

Advertisment

The only way to know you are buying less is to look at the weight on
the label and recognize it's lighter than before Unilever, owner of the
Skippy brand, switched containers. | FULL STORY


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