Bakers Journal

Satin Fine Foods teams up with Icing Smiles  

October 17, 2017
By Bakers Journal

Chester, NY — Satin Fine Foods has partnered with Icing Smiles to support the non-profit organization that has volunteer bakers known as Sugar Angels create custom cakes for families impacted by the critical illness of a child. The multi-year, exclusive agreement was formally introduced at the 2017 Americas Cake Fair in Orlando, Fla.

Since 2010, Icing Smiles has served nearly 14,000 custom celebration cakes with the help of almost 9,000 volunteer bakers and cake artists nationwide.

“Our goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time,” said founder and executive director Tracy Quisenberry in a press statement. “Long after the cake is gone, the memories linger; memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, and of a normal childhood experience so often stolen from these children. These memories are why we say, it is so much more than a cake.”

Satin Fine Foods, manufacturer of Satin Ice fondant, has supported Icing Smiles over the years with cash and product donations. As the company learned more about how the organization is “baking a difference”, it decided to enter into a more formal partnership.

“Icing Smiles is a tremendous organization doing amazing work,” said Kevin O’Reilly, founder and CEO of Satin Fine Foods in a press statement. “We cannot imagine a more fitting charity for our products and our brand.”

Every purchase of Satin Ice products will help Icing Smiles provide sick children and their families a temporary escape and a positive memory. Other elements of the partnership include promoting Icing Smiles on product packaging, advertising and social media channels.

“We cannot operate without the generous support of partners like Satin Fine Foods and the talents of our volunteer Sugar Angels,” said Quisenberry. “We offer bakers and cake artists a very personal volunteer experience. Their cakes fulfill our mission.”

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