Bakers Journal

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Rich Products Canada acquires Dorgel Ltd.


March 29, 2012
By Newswire

March 29, 2012, Buffalo, N.Y. – Rich Products of Canada, Ltd., has
acquired Dorgel Ltd. & Elistan Foods, a manufacturer and
marketer of frozen desserts and ice cream cakes sold across Canada.

March 29, 2012, Buffalo, N.Y. – Rich Products of Canada, Ltd., has
acquired Dorgel Ltd. & Elistan Foods, a leading manufacturer and
marketer of frozen desserts and ice cream cakes sold across Canada.

The acquisition includes all aspects of Dorgel's and Elistan's business,
including its entire product portfolio, manufacturing operations,
research and development capabilities.

"We have first-hand knowledge of Dorgel's and Elistan's capabilities,"
said Aldo Belvedere, president of Rich Products
Corporation's Canada division. "We're confident that their products will superbly
complement our existing line. Their excellent reputation and
established distribution network will pave the way for Rich's growth in
Canada's frozen dessert category."

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Dorgel and Elistan sell an expansive line of Dorgel-branded frozen
desserts to top retailers across Canada, and have been innovating for
more than 20 years.

Effective immediately, all 47 of Dorgel's and Elistan's Woodbridge,
Ont.-based associates will join the Rich Products of Canada family.
Owner Nick Lucchese joins Rich's as vice-president, business development, and Eric Cannataro, co-owner, joins Rich's as plant manager.

"Current Dorgel customers will not experience significant changes to
their current business interactions or sales relationships," said
Belvedere. "We anticipate a seamless transition."