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Report: Kraft sale could help with Cadbury bid


October 19, 2009
By ConfectioneryNews.com


Oct. 19, 2009 – Kraft may look to sell its brand Maxwell House to generate a higher
offer to Cadbury, the world's second largest confectionery group.


Oct. 19, 2009 – Kraft may look to sell its brand Maxwell House to generate a higher
offer to Cadbury, the world's second largest confectionery group, claim
media reports.


According to the New York Post, the U.S. manufacturer, which
has three weeks left to table a formal offer for the U.K. confectioner,
said it was considering a sale of the well known coffee brand to finance
an increased bid.
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