Bakers Journal

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Rational Canada expanding due to demand


August 13, 2018
By Bakers Journal

Due to growing demand, Rational Canada has added more sales, culinary and service support across the country, especially in major cities, such as Toronto, Vancouver, and Montreal.

Rational markets combi-oven technology in Canada and around the world.

“Commercial kitchens in Canada are facing a number of challenges as rising labour costs put pressure on  profit margins,” shares Louis-Philippe Audette, President, and CEO of RATIONAL Canada in a press release. “The RATIONAL Self Cooking Center is a very attractive solution because it enables operators to reduce food, labor, energy, and water costs. More importantly, it improves the overall food quality and consistency, providing customers with a better experience. These are some of the drivers behind the increased demand for RATIONAL combi steamers in the Canadian market.”

Rational AG increased worldwide revenue 15 per cent in 2017, with North American subsidiaries contributing toward much of this success. Rational Canada achieved top subsidiary status based on sales performance and market adoption.  They recently hired the seventeenth member of their sales force and now have 34 employees in total across the country.