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Puratos’ Vivafil wins the ASB Innovation Award


March 4, 2019
By Bakers Journal
Image courtesy of Puratos

Puratos’ Vivafil range of preservative-free fruit fillings was selected as the winner of the American Society of Baking’s (ASB) 2019 Innovation Award in the Health, Wellness and Nutrition category.  

These awards recognize companies in the grain-based food industry for their innovative development and implementation of leading-edge products. The award in the Health, Wellness and Nutrition category is given to companies that have demonstrated dedication and ongoing contribution to the advancement of bakery products and operations promoting a healthy lifestyle.

Puratos formulated Vivafil, a ready-to-use, versatile and preservative-free fruit filling, to meet the growing consumer need for freshness, naturalness and taste.

Vivafil contains no high-fructose corn syrup, no artificial colors, no artificial flavours and no preservatives. It is available in pails or drum packaging units, and has a guaranteed shelf life of six months in ambient storage conditions.

The fruit fillings currently come in four fruit flavours: Raspberry, Wild Blueberry, Apricot and Apple.