Bakers Journal

Puratos USA adds new clean-label flavouring to plant-based product line

October 13, 2021
By Bakers Journal

Image courtesy of Puratos USA

Adding fruit fillings to baked goods can be challenging for bakers: large pieces can clog depositors, too much moisture can result in a soggy crust, and adding too much filling may change the functionality of a cake batter or icing.

Puratos Classics, a new range of flavouring compounds which aims to resolve these challenges. “The beauty of Classics is that anyone can use them” says Jessica Blondeel, Senior Product Manager for Patisserie at Puratos USA, in a statement. “Whether you’re an artisan creating a real lemon mousse cake or a large donut producer looking for an icing made with real strawberries, Classics are the answer. There is no need for special equipment and no need to adapt your recipe.”

In addition to being extremely versatile and easy-to-use, Classics are plant-based and one of the cleanest compounds on the market. They are free from preservatives, artificial flavours, colours, and genetically modified organisms (GMOs)—making them the perfect match for even the strictest “no-no” list. And because of their unique formulation, Classics are suited for fresh, frozen, and long shelf life items and can be stored at ambient temperature—even after opening—freeing up valuable refrigeration space.

Blondeel adds that offering a fruit-flavoured or filled item makes consumers feel better about indulging.


The Classic portfolio includes clean-label lemon, orange, strawberry, and coffee. Each variety is available in a 26lb. bag-in-box—ideal for larger bakeries—and a 1.25lb. pouch with a pour spout that is convenient for artisans, restaurants, or in-store bakeries.

Ready to add healthy and delicious fruit fillings to your baked goods? Contact a Puratos USA Sales Representative or visit us online at

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