Bakers Journal

Puratos to host bakery symposium

August 4, 2011
By Bakers Journal

August 4, 2011, Toronto – Puratos will host the Toronto International Bakery Symposium on Sept. 20.

The event, which will run from 1:00 pm to 8:30 pm, will be held at Toronto's The Old Mill Inn.

Speakers will include:

  • John Hale, director of product appraisal and customer care for Sobey's Inc., on the importance of sensory analysis to improve quality and perception of products;
  • Frederik Lievens, business unit bread improvers director for Puratos Belgium, on global innovations in bakery and how the North American industry can capitalize on these trends; and
  • John Riker, MD Blue Ocean Strategy, to introduce Blue Ocean Strategy/Value Innovation logic and tools and illustrate how to reconstruct new market space and create new capture demand.

For more information, contact Vikram Chowdhury at


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