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Puratos launches Clean(er) Label solutions


July 5, 2018
By Bakers Journal
Image courtesy of Puratos Canada

In response to consumer demand, Puratos Canada launched their line of Clean(er) Label solutions.

Puratos Canada opted to use the term “Clean(er) Label” as the movement is evolving and so are their solutions. Their team is researching new technologies and innovations to make their products as clean as possible without compromising quality, taste, texture, safety, and shelf life.

Results from the global consumer survey Taste Tomorrow revealed 65 per cent of worldwide consumers demand more transparent communication on their labels. 69 per cent of Canadians actually read food labels, and 52 per cent of Canadians expect more innovative food.

Every eater has their own definition of what they expect a clean label to mean. For some it may mean natural ingredients, fewer additives, and no preservatives. For others, it might be no artificial flavours and no artificial colours. However, the constant founding principles on the clean label movement are transparency and naturalness. One in four consumers fear food will become less natural by 2025, and their fear leads them to rely on clean labels that they feel are easy to understand.

For baking, Puratos Canada offers a range of bread improvers and bakery mixes that use enzyme technology without artificial colours, flavours and preservatives. They also have a full range of sourdough products based on natural fermentation. All their solutions based on sourdough are in line with the clean label movement and the return to more traditional bakery processes.

Even though patisserie is about indulgence, consumers still want to be aware of what they are eating. Puratos continues to develop cleaner solutions to evolve their patisserie products in supporting customers’ and consumers’ expectations in this ever-changing trend. They offer a range of fillings, cake mixes, and decorations that are free from artificial colours and flavours, and do not contain fructose corn syrup or partially hydrogenated oils.